Let’s get straight to the point with this topic. It’s not rocket science, but it can feel that way. You’re a real estate agent. You work under a large company – maybe it’s a franchise – who gives you a lot of support under their own brand. So, you’re automatically branded as an agent with a corporate identity. But, is that enough?
Of course, clients are now more inclined to use you because you are backed by a great support system and a name that’s been around for years. But, what makes you, as their agent, different and most importantly, what makes you valuable to your clients? What sets you apart?
This is your brand, and if you can’t answer that last question, then maybe you need to step back, and take some time to establish who you are and why clients would choose you from your competitor. Telling your clients and potential clients what makes you different is absolutely necessary. After all, there are over 6,500 real estate agents in Western Pennsylvania alone. That’s a pretty saturated market.
So, what sets you apart? Is it that you’ve been in the industry for 20 years, you have an established name for yourself in the region and have the connections to make fast sales? Or, is it that you are new, young and hip in the industry and are privy to the latest technology to help the first-time home buyers? There is no wrong answer – that’s the beauty of branding.
Branding yourself as an agent simply means that you are pulling out your strengths and telling your customers a compelling story in order to get your target audience to do something – to contact you. In order to tell your story, the delicate balance of what platforms to use to tell your unique story and when to do so is formula that any branding scientists can create.
How? It’s not rocket science, but it can be a daunting task. It just takes time and motivation. And, a tidbit of creativity. We can help.
A tidbit of creativity goes a long way. Especially with your real estate brand!