Google Font Pairings We Love

Google Font Pairing

If you have ever gotten stuck using the same old boring Microsoft Office fonts like Times New Roman and Arial, we feel your struggle. There are lots more fun and interesting fonts to use, but how do you get them? If you want to play around with your own choice of fonts, trying using Google fonts for branding. They are free and easy to implement into web design and even in Word if you’re not tech-savvy.

Bold versus Thin

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Sans Serif and Serif Fonts

Do you know the difference between Sans Serif and Serif fonts? One is a more streamlined, clean look and the other is designed to be fancier and more traditional. While some may think that you have to use one or the other in a brand or even a message, you may want to take a closer look at how they can actually be paired together quite nicely.

Image result for sans serif vs serif

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Pairing

There are SO many fonts – how do you choose the right ones to pair together? We do this every day, so our library is quite full. To experiment yourself, see see some great examples of how fonts can be used together: FontPair – Canva

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Brand Identity

Fonts are important for identity. They help determine the mood of your brand and can evoke a certain feeling to your clients when interacting with your brand. It’s important to choose traditional classic fonts if you have a professional long-standing insurance agency, or modern more care-free fonts if you’re a newer dog accessory company selling retail.

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Whatever the direction you choose for your new brand, we are here to help you along the way. A little bit of creativity goes a long way.