Creative

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  • The Creative Brief and Its Importance

    Before we start researching your company, your individual brand, your industry, your competition, and your customers, we need to hear from you. We created something called a Creative Brief, which is a series of questions designed to make you really think about your brand, its history, what you’re currently doing, and what your future goals are. It is a great exercise for you to go through as we develop your new brand as a team. And, it gives us a lot of helpful insight into your current situation.

    Some of the questions are geared toward your likes for colors, what kinds of services you offer, what makes you different from your competition, how do you want your clients to feel when interacting with your brand, and questions surrounding your marketing efforts.

    Your answers to these questions are vital to your branding process. Sometimes answers from clients are small and sometimes they go on for paragraphs, but don’t worry – we like reading. The more information you give us about you and your current brand, the better we will be able to develop your new brand. Even if you think information is irrelevant, you should still include it in your Creative Brief.

    We’d share our Creative Brief with you, but it’s a tidbit of a secret. So, you’ll have to become a client first in order to see it.

    A little bit of creativity goes a long way.

     

  • Multiple Logo Variations

    Just how many logos do you need? One is not enough.

    Ok, so what does this mean? You thought you needed just one logo. But, what happens with the magazine you’re working with needs your logo with a transparent background, or when you’re creating Instagram posts and all you want is a small logo in the bottom right corner, or when you need an all white logo because the background of the website is black? Having multiple logo variations is like having your very own branding tool box.

    One example that we have encountered all too often. Someone will approach us because they need help – their original logo designer only gave them one variation of their logo. Usually it’s more horizontal and has a white background – a jpg. file. They need to order pens but the printing promotional company won’t accept their small jpg. file with the white background. They need a vector file and ultimately a transparent background so their logo is crisp without being pixelated. They can’t track down their designer, so they turn to us for help. Often times we’ll need to recreate their logo from scratch, and then we can give multiple variations of the logo that can be used on different platforms for various uses.

    It can be costly when you don’t have the correct files of your logo – sometimes costing time and additional money.

    In addition to the multiple logo variations, your logo, colors, fonts, and more will be explained in either your Style Sheet or your Brand Guidelines document that you will receive after your branding project is complete.

    A little bit of creativity goes a long way.