The Creative Brief and Its Importance
Before we start researching your company, your individual brand, your industry, your competition, and your customers, we need to hear from you. We created something called a Creative Brief, which is a series of questions designed to make you really think about your brand, its history, what you’re currently doing, and what your future goals are. It is a great exercise for you to go through as we develop your new brand as a team. And, it gives us a lot of helpful insight into your current situation.
Some of the questions are geared toward your likes for colors, what kinds of services you offer, what makes you different from your competition, how do you want your clients to feel when interacting with your brand, and questions surrounding your marketing efforts.
Your answers to these questions are vital to your branding process. Sometimes answers from clients are small and sometimes they go on for paragraphs, but don’t worry – we like reading. The more information you give us about you and your current brand, the better we will be able to develop your new brand. Even if you think information is irrelevant, you should still include it in your Creative Brief.
We’d share our Creative Brief with you, but it’s a tidbit of a secret. So, you’ll have to become a client first in order to see it.
A little bit of creativity goes a long way.