Google Font Pairing
If you have ever gotten stuck using the same old boring Microsoft Office fonts like Times New Roman and Arial, we feel your struggle. There are lots more fun and interesting fonts to use, but how do you get them? If you want to play around with your own choice of fonts, trying using Google fonts for branding. They are free and easy to implement into web design and even in Word if you’re not tech-savvy.
Bold versus Thin
Sans Serif and Serif Fonts
Do you know the difference between Sans Serif and Serif fonts? One is a more streamlined, clean look and the other is designed to be fancier and more traditional. While some may think that you have to use one or the other in a brand or even a message, you may want to take a closer look at how they can actually be paired together quite nicely.
There are SO many fonts – how do you choose the right ones to pair together? We do this every day, so our library is quite full. To experiment yourself, see see some great examples of how fonts can be used together: FontPair – Canva
Fonts are important for identity. They help determine the mood of your brand and can evoke a certain feeling to your clients when interacting with your brand. It’s important to choose traditional classic fonts if you have a professional long-standing insurance agency, or modern more care-free fonts if you’re a newer dog accessory company selling retail.
Whatever the direction you choose for your new brand, we are here to help you along the way. A little bit of creativity goes a long way.
2018 Top Color Palette Trends
As we wrap up 2018 (how did this year go by so quickly?), we reflect back on some of the hottest color trends of 2018. The theme seemed to trend in the direction of less saturation in blushes with pops of pinks and reds, blues, neutral purples, and grey. We find inspiration in all types of places. Pantone is famous for announcing their colors of the year, and companies like Behr lead trends with their Pinterest-worthy paint colors.
Each season the team at the Pantone Color Institute creates the PANTONE Fashion Color Trend Report; a color overview highlighting the top colors fashion designers showing at London Fashion Week will be featuring in their collections for the upcoming season. With color on the catwalk a key indicator of the color stories we can expect to see showing up across all areas of design, the PANTONE Fashion Color Trend Report is your easily accessible guide to the season’s most important color trends.
Some 2018 Logos
Behr Paints came out with their Color of the Year as “In The Moment.” This cool, tranquil, spruce blue is inspired by nature and is a soothing, restorative coalescence of blue, gray and green. This comfortable color evokes a sense of sanctuary and relaxation amid our busy, always-on lives. In name and color, this hue speaks to our desire to take a break, be present and recharge. It crosses multiple design styles, ideal for working with traditional, modern, coastal and global décor.