Branding

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  • Email Signatures

    In today’s world we are all living very differently and communication is key – it’s just done more virtually than in person. You’re probably texting, social media-ing, and emailing more now than ever. We know we are – we’ve even eliminated any in-person meetings and changed them to Zoom, Google Duo calls, and even Facebook Messenger video chats. It’s challenging! We know!

    Despite our decreased face-to-face meetings, our brands still need to shine! What does this mean for your marketing? It’s not done for, but rather it needs to evolve. More digital branding needs to shine through now more than ever.

    All of those emails you’ve been sending are a true representation of your brand. People see your photo, your name, your title, and what company you’re with and make judgements. We’re sorry to say it, but they do. To look your best, your communications need to look their best and your email is first on the list.

    We’ve designed some pretty cool email signatures, so we wanted to show them to the world.

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    Ok, we’ve convinced you that you need a snazzy email signature, right? Great! Our spots are filling up fast, but we still have openings during this promo. It’s only $200 and you get a few rounds of edits to ensure that you get exactly what you want.

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    Email us for more info, and if you’re already convinced then we can get started right away: branding@tidbitcreative.com.

    A little bit of creativity goes a long way.

  • Brand Story

    Some brand stories are just amazing, and this brand new brand does not fall short. This new company works with all kinds of nonprofits across the United States as they help each and every one meet their goals to raise money and give back to their communities. We don’t want to brag, but we’re going to…we’re SO excited to be working with them as they continue to grow. Here’s just a tidbit about them and what they are accomplishing.

    Chart & Compass – Brand Story

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    Chart & Compass – 2019

     

  • Style Sheet vs. Brand Guidelines

    Not sure what the difference is? Our middle tier Branding Package includes a Style Sheet, and the third tier All Inclusive Branding Package includes full Brand Guidelines. Both branding documents are created to to explain your brand visual, that will explain how your brand works. The Style Sheet is a more abbreviated version, and the Brand Guidelines are more extensive. Here is an example of what a Style Sheet looks like and what the full Brand Guidelines looks like.

    Style Sheet

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    Brand Guidelines

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  • Google Font Pairings We Love

    Google Font Pairing

    If you have ever gotten stuck using the same old boring Microsoft Office fonts like Times New Roman and Arial, we feel your struggle. There are lots more fun and interesting fonts to use, but how do you get them? If you want to play around with your own choice of fonts, trying using Google fonts for branding. They are free and easy to implement into web design and even in Word if you’re not tech-savvy.

    Bold versus Thin

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    Sans Serif and Serif Fonts

    Do you know the difference between Sans Serif and Serif fonts? One is a more streamlined, clean look and the other is designed to be fancier and more traditional. While some may think that you have to use one or the other in a brand or even a message, you may want to take a closer look at how they can actually be paired together quite nicely.

    Image result for sans serif vs serif

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    Pairing

    There are SO many fonts – how do you choose the right ones to pair together? We do this every day, so our library is quite full. To experiment yourself, see see some great examples of how fonts can be used together: FontPair – Canva

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    Brand Identity

    Fonts are important for identity. They help determine the mood of your brand and can evoke a certain feeling to your clients when interacting with your brand. It’s important to choose traditional classic fonts if you have a professional long-standing insurance agency, or modern more care-free fonts if you’re a newer dog accessory company selling retail.

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    Whatever the direction you choose for your new brand, we are here to help you along the way. A little bit of creativity goes a long way.

     

     

  • 2018 Top Color Palette Trends

    2018 Top Color Palette Trends

    As we wrap up 2018 (how did this year go by so quickly?), we reflect back on some of the hottest color trends of 2018. The theme seemed to trend in the direction of less saturation in blushes with pops of pinks and reds, blues, neutral purples, and grey. We find inspiration in all types of places. Pantone is famous for announcing their colors of the year, and companies like Behr lead trends with their Pinterest-worthy paint colors.

    Pantone

    Each season the team at the Pantone Color Institute creates the PANTONE Fashion Color Trend Report; a color overview highlighting the top colors fashion designers showing at London Fashion Week will be featuring in their collections for the upcoming season. With color on the catwalk a key indicator of the color stories we can expect to see showing up across all areas of design, the PANTONE Fashion Color Trend Report is your easily accessible guide to the season’s most important color trends.

    PANTONE 19-4034 Sailor BluePANTONE 14-4202 Harbor MistPANTONE 15-1214 Warm Sand

    Download the Spring 2018 Classic Color Palette (Adobe .ase) >

    Some 2018 Logos

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    Behr

    Behr Paints came out with their Color of the Year as “In The Moment.” This cool, tranquil, spruce blue is inspired by nature and is a soothing, restorative coalescence of blue, gray and green. This comfortable color evokes a sense of sanctuary and relaxation amid our busy, always-on lives. In name and color, this hue speaks to our desire to take a break, be present and recharge. It crosses multiple design styles, ideal for working with traditional, modern, coastal and global décor.

     

     

    HGTV

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  • The Creative Brief and Its Importance

    Before we start researching your company, your individual brand, your industry, your competition, and your customers, we need to hear from you. We created something called a Creative Brief, which is a series of questions designed to make you really think about your brand, its history, what you’re currently doing, and what your future goals are. It is a great exercise for you to go through as we develop your new brand as a team. And, it gives us a lot of helpful insight into your current situation.

    Some of the questions are geared toward your likes for colors, what kinds of services you offer, what makes you different from your competition, how do you want your clients to feel when interacting with your brand, and questions surrounding your marketing efforts.

    Your answers to these questions are vital to your branding process. Sometimes answers from clients are small and sometimes they go on for paragraphs, but don’t worry – we like reading. The more information you give us about you and your current brand, the better we will be able to develop your new brand. Even if you think information is irrelevant, you should still include it in your Creative Brief.

    We’d share our Creative Brief with you, but it’s a tidbit of a secret. So, you’ll have to become a client first in order to see it.

    A little bit of creativity goes a long way.

     

  • Multiple Logo Variations

    Just how many logos do you need? One is not enough.

    Ok, so what does this mean? You thought you needed just one logo. But, what happens with the magazine you’re working with needs your logo with a transparent background, or when you’re creating Instagram posts and all you want is a small logo in the bottom right corner, or when you need an all white logo because the background of the website is black? Having multiple logo variations is like having your very own branding tool box.

    One example that we have encountered all too often. Someone will approach us because they need help – their original logo designer only gave them one variation of their logo. Usually it’s more horizontal and has a white background – a jpg. file. They need to order pens but the printing promotional company won’t accept their small jpg. file with the white background. They need a vector file and ultimately a transparent background so their logo is crisp without being pixelated. They can’t track down their designer, so they turn to us for help. Often times we’ll need to recreate their logo from scratch, and then we can give multiple variations of the logo that can be used on different platforms for various uses.

    It can be costly when you don’t have the correct files of your logo – sometimes costing time and additional money.

    In addition to the multiple logo variations, your logo, colors, fonts, and more will be explained in either your Style Sheet or your Brand Guidelines document that you will receive after your branding project is complete.

    A little bit of creativity goes a long way.

     

     

  • Difference Between WordPress and Wix

    What’s the difference between website platforms and how do you know which one to use? We’ll give you a tidbit of info so you’re better informed.

    The term “CMS” is used when talking about the platform in which your website is managed. It means “Content Management System.” There are many types of CMS platforms, and we chose a few to use for our clients. WordPress and Wix are the main two, and we also use SquareSpace.

    Take a look at our Website Packages (pricing included) that will give you the breakdown of which direction to go and why.  Depending on your needs we will help your choose the best platform for your website.

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    WordPress

    Using WordPress is free! It’s also the most popular CMS out there. However, there is a learning curve to using it. Depending on what plugins you need or want, some are free and some can be purchased to be integrated with your theme. Plugins are special features that can be added into your website including a special Google map, a specific form, a Constant Contact button, and more. There are free themes and others that can be purchased. Think of themes as the shell to your website. They range from very simple with just a few design options to more complex with custom design options including video, graphic elements, and much more.

    This option is best for clients who want strong SEO and may want a website design firm (like us!) to manage the website long term.

     

    Wix

    Think of this CMS as a drag and drop option. It is very easy and painless to use! The best part of Wix is that the platform keeps things easy regardless of what stage of website updates you’re in. You can create pages, add blog posts, add eCommerce products, change background colors, and resize images with just a few clicks.

    Wix offers plans that include hosting, themes, and free extensions (similar to plugins). There are apps that can be purchased to add on to your website.

    This option is best for clients who want to manage their website long-term.

     

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    Wix is updated automatically and comes with hosting included, but its SEO is not as strong and customization is limited.

    WordPress users must find a web host and maintain updates, but SEO is very strong and customization is nearly unlimited.