Just how many logos do you need? One is not enough.
Ok, so what does this mean? You thought you needed just one logo. But, what happens with the magazine you’re working with needs your logo with a transparent background, or when you’re creating Instagram posts and all you want is a small logo in the bottom right corner, or when you need an all white logo because the background of the website is black? Having multiple logo variations is like having your very own branding tool box.
One example that we have encountered all too often. Someone will approach us because they need help – their original logo designer only gave them one variation of their logo. Usually it’s more horizontal and has a white background – a jpg. file. They need to order pens but the printing promotional company won’t accept their small jpg. file with the white background. They need a vector file and ultimately a transparent background so their logo is crisp without being pixelated. They can’t track down their designer, so they turn to us for help. Often times we’ll need to recreate their logo from scratch, and then we can give multiple variations of the logo that can be used on different platforms for various uses.
It can be costly when you don’t have the correct files of your logo – sometimes costing time and additional money.
In addition to the multiple logo variations, your logo, colors, fonts, and more will be explained in either your Style Sheet or your Brand Guidelines document that you will receive after your branding project is complete.
A little bit of creativity goes a long way.
What’s the difference between website platforms and how do you know which one to use? We’ll give you a tidbit of info so you’re better informed.
The term “CMS” is used when talking about the platform in which your website is managed. It means “Content Management System.” There are many types of CMS platforms, and we chose a few to use for our clients. WordPress and Wix are the main two, and we also use SquareSpace.
Take a look at our Website Packages (pricing included) that will give you the breakdown of which direction to go and why. Depending on your needs we will help your choose the best platform for your website.
Using WordPress is free! It’s also the most popular CMS out there. However, there is a learning curve to using it. Depending on what plugins you need or want, some are free and some can be purchased to be integrated with your theme. Plugins are special features that can be added into your website including a special Google map, a specific form, a Constant Contact button, and more. There are free themes and others that can be purchased. Think of themes as the shell to your website. They range from very simple with just a few design options to more complex with custom design options including video, graphic elements, and much more.
This option is best for clients who want strong SEO and may want a website design firm (like us!) to manage the website long term.
Think of this CMS as a drag and drop option. It is very easy and painless to use! The best part of Wix is that the platform keeps things easy regardless of what stage of website updates you’re in. You can create pages, add blog posts, add eCommerce products, change background colors, and resize images with just a few clicks.
Wix offers plans that include hosting, themes, and free extensions (similar to plugins). There are apps that can be purchased to add on to your website.
This option is best for clients who want to manage their website long-term.
Wix is updated automatically and comes with hosting included, but its SEO is not as strong and customization is limited.
WordPress users must find a web host and maintain updates, but SEO is very strong and customization is nearly unlimited.