Not sure what the difference is? Our middle tier Branding Package includes a Style Sheet, and the third tier All Inclusive Branding Package includes full Brand Guidelines. Both branding documents are created to to explain your brand visual, that will explain how your brand works. The Style Sheet is a more abbreviated version, and the Brand Guidelines are more extensive. Here is an example of what a Style Sheet looks like and what the full Brand Guidelines looks like.
Just how many logos do you need? One is not enough.
Ok, so what does this mean? You thought you needed just one logo. But, what happens with the magazine you’re working with needs your logo with a transparent background, or when you’re creating Instagram posts and all you want is a small logo in the bottom right corner, or when you need an all white logo because the background of the website is black? Having multiple logo variations is like having your very own branding tool box.
One example that we have encountered all too often. Someone will approach us because they need help – their original logo designer only gave them one variation of their logo. Usually it’s more horizontal and has a white background – a jpg. file. They need to order pens but the printing promotional company won’t accept their small jpg. file with the white background. They need a vector file and ultimately a transparent background so their logo is crisp without being pixelated. They can’t track down their designer, so they turn to us for help. Often times we’ll need to recreate their logo from scratch, and then we can give multiple variations of the logo that can be used on different platforms for various uses.
It can be costly when you don’t have the correct files of your logo – sometimes costing time and additional money.
In addition to the multiple logo variations, your logo, colors, fonts, and more will be explained in either your Style Sheet or your Brand Guidelines document that you will receive after your branding project is complete.
A little bit of creativity goes a long way.