The story of our life. And, yours! When you go to Whole Foods, Aldi’s, and WalMart, you know how much that green pepper, gallon of milk, and shampoo bottle will be because they list price tags. You know what you want and you know how much it costs, which makes your decision making process fairly simple. We’re all used to that.
But, when it comes to a new logo, a new website, and new business cards…where do you even look for these services, what do you like, what don’t you like, and how do you even make these ideas into tangible things? And, how much does it all cost? Your business is the most important thing to you because you rely on it and it relies on you. It has to thrive, and it has to grow. In order to do so, your brand has to be eye-catching, enticing, and make your customers trust you and want to continue doing business with you.
There are countless freelancers and companies across the globe that can create a logo, website, and business cards for you. But, will they tell your entire story? Your brand story? Sure, a freelancer may only charge you a few hundred bucks to create a logo, and another company might charge you a few more hundred to write a few blog posts, but when you piece the two together, they don’t really make sense, and then you’re at a loss as to where put them.
Let us give you a “tidbit” of advice. Don’t skimp out. Just because a lower price point may attract you at first, because hey, we all know this is an intangible good, don’t let it fool you. You will end up spending more money and more time (which equals to be even more money) in the end putting all parts and pieces together yourself.
Your visuals should be compelling and interesting, while your content should tell your company story with the correct voice, and these should all come together on various print and digital platforms at the right times presented to the right audience. Your graphics, content, and strategy should all come together one tidbit at a time. And, don’t worry – this is something we do and do well – we don’t charge more than just a tidbit.
A tidbit of creativity goes a long way.
Let’s get straight to the point with this topic. It’s not rocket science, but it can feel that way. You’re a real estate agent. You work under a large company – maybe it’s a franchise – who gives you a lot of support under their own brand. So, you’re automatically branded as an agent with a corporate identity. But, is that enough?
Of course, clients are now more inclined to use you because you are backed by a great support system and a name that’s been around for years. But, what makes you, as their agent, different and most importantly, what makes you valuable to your clients? What sets you apart?
This is your brand, and if you can’t answer that last question, then maybe you need to step back, and take some time to establish who you are and why clients would choose you from your competitor. Telling your clients and potential clients what makes you different is absolutely necessary. After all, there are over 6,500 real estate agents in Western Pennsylvania alone. That’s a pretty saturated market.
So, what sets you apart? Is it that you’ve been in the industry for 20 years, you have an established name for yourself in the region and have the connections to make fast sales? Or, is it that you are new, young and hip in the industry and are privy to the latest technology to help the first-time home buyers? There is no wrong answer – that’s the beauty of branding.
Branding yourself as an agent simply means that you are pulling out your strengths and telling your customers a compelling story in order to get your target audience to do something – to contact you. In order to tell your story, the delicate balance of what platforms to use to tell your unique story and when to do so is formula that any branding scientists can create.
How? It’s not rocket science, but it can be a daunting task. It just takes time and motivation. And, a tidbit of creativity. We can help.
A tidbit of creativity goes a long way. Especially with your real estate brand!
Entrepreneur.com defines branding as “The practice of creating a name, symbol, or design that identifies and differentiates and product from other products.”
Your brand is essentially the promise to your customers. It is not only what makes you stand out from your competition, but it tells your customers who you are, what you want to be and what others perceive you to be. This is your brand story.
So, what makes up your brand? Is it your logo, your website, your marketing materials, the way you answer the phone, the shirt you wear, your vehicles? Yes, all of these, plus more. All of these tidbits are the ways you communicate your brand. How you tell your story, who tells it, what you tell, where your content is being distributed, what advertising channels you use, what your visuals look like – This is your brand strategy. The traditional logo, red graphics, white text and soft tone in the Campbell’s soup brand stands out from their competition as distinguished, traditional, and recognizable.
And, why is this so important? Tronvig Group states, “Branding is not push, but pull. Branding is the expression of the essential truth or value of an organization, product, or service. It is communication of characteristics, values, and attributes that clarify what this particular brand is and is not.” This is important because customers who continue to repeatedly see your brand through marketing efforts will trust your message and become brand loyal. The key is consistency. Consistent visuals and wording create your brand equity, thus leading to a strong, believable brand. Why has the McDonald’s brand become so popular among other fast food chains? McDonald’s has clearly stated who they are through the golden arches, distinguished red and yellow colors, the consistent “I’m lovin’ it” tagline, kid-friendly messaging and a promise to customers for fast and delicious food in many accessible locations. In return, because of this high brand recognition, customers remain brand loyal over and over again.
Branding tells your customers who you are, how they should feel when using your brand, and what they can expect when buying your brand. When customers make decisions based on how they feel from a brand (how reliable Honda cars are, how Nike shoes make you look, how trendy Starbucks coffee is, how comforting Campbell’s soup is, the fast service from McDonald’s), your brand needs to be distinct and consistent. Tidbit Creative can build your successful and creative brand. A little bit of creativity goes a long way.